Design Development

In the early 2010s, owls were all over the market. We hopped on the bandwagon.

Country Owls Project Web-2.jpg

There’s something about owls that’s fun to explore. Despite its distinctive look, there’s a lot of room to play with for each element - from the belly, wings, beak and most especially the eyes.

Country Owls Project Web-3.jpg

From the series of concept sketches, the pair of owls above became the final iterations. With the simple flip of its wings, the duo became a parody of “The Innocent” and “The Guilty”, emphasizing the whimsical nature of the item.

Country Owls Project Web-4.jpg

To convey playfulness, non-matching yet coordinated patterns were chosen for the belly, wings and body of the owl. Colors were inspired by nature but added a higher contrast to provide energy and movement. To avoid, computer influenced patterns, preliminary designs were hand drawn before finalizing in CAD.