Design Development
Baby Frames
Looking at existing luxury baby frames in the market including feedback from our sales team, we noticed that most of them are already fixed in either a portrait of landscape orientation due to the embellishments. We thought addressing this issue would be an opportunity to make our new frame special.
Ideation
We needed a more exciting & engaging sculpt to make up for the smaller sized frame. The sculpt should also work in either portrait or landscape orientation without looking forced. Option B brilliantly met these criteria.
Spec sheet for sculpting
The preliminary specification sheet below was sent to our Brooklyn-based freelance sculptor who would work on the teddy sculpt. The frame size was also included to keep the proportion in check
Design, Details & Concepts shown hereon are the exclusive property of Michael Aram Inc. and may not be reproduced or used without written consent of an officer of Michael Aram Inc.