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Ginkgo Dinnerware Collection

Striking the balance between “Casual, Everyday, Free and Easy” and “Elegant, Upscale, Valuable” was the main goal of this project. I wanted to end up transforming a precious piece meant for special occasions to something that invites itself to be used everyday yet still evoking an equal amount of awe and respect. Through this journey, I wanted to see how the “Classic” uniquely catches on with the “Contemporary.”

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Visual Studies

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Final Design

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Packaging Design